Release: September 30, 2002

Launch of first ever mentoring program for Personal Trainers

Respected Fitness Professional Phil Kaplan will share ALL of his success secrets . . . with a select 40 trainers! (Part 2) (click here to return to Part 1)

What Makes This Program Unique?

Phil explains:

I've seen other programs aimed at "the trainer market." While there are some professionals in the field who I respect and who put out quality materials (Juan Carlos Santana, Paul Chek, and a handful of others), most of the programs I've seen promising Personal Training success are laughable. I often find my words and ideas packaged in someone else's book, of course with the "author" accepting full credit. I'm not bothered so much by the fact that people plagiarize my materials. I'm more bothered by the fact that many of these "programs" are so basic, so "kindergarten," they are virtually impotent in their ability to take any aspiring trainer beyond the threshold of a career.

My programs start at the threshold, and propel people right to the pinnacle of success!

This unique coaching program puts me in your corner every step of the way. Other "programs" are actually nothing more than books with sample ads, forms, and baseline rules. Ads cost money, forms cost money, and time wasted on a course that falls short costs money. I won't teach you to advertise. I'll teach you to market. I won't teach you to spend money. I'll teach you to make money. I won't give you scripts. I'll give you concepts that allow your unique attributes to shine through, and you'll learn to capitalize on those attributes as never before.

The Guarantee:

My coaching program stands so far above anything else out there, I'm willing to back it up with an Unconditional Money Back Guarantee of Satisfaction. Here's the offer: If in the first 15 days you don't agree that this program is one-of-a-kind with potential unmatched by any other program or course you've attempted, simply call, return the package, and we'll issue you an immediate refund. If in the first 15 days you don't agree that this program will pay for itself 100 times over, simply call, return the package, and we'll issue you an immediate refund. If in the first 15 days you don't already see your position, your professionalism, and your income taking on a new life, simply call, return the package, and we'll issue you an immediate refund.

This program is not cheap, in any sense of the word. I do promise, as backed by my guarantee, that it will prove to be the greatest value in terms of "Return on Investment" you've ever received. While it isn't cheap, it is amazingly inexpensive for everything you'll receive, and it will amount to pennies when compared to your new income potential. The coaching program is $1299. This is a one-time-registration and there are no additional charges throughout the six months. $1299 puts me in your corner with a commitment to help you grow as only you know you're capable of. You don't have to get on an airplane. You follow the course from wherever you live, work, and play.

If this is not affordable, this program isn't for you. I don't want you to beg borrow and steal, nor do I want you to spend your last dime. This isn't for beginners. It isn't for people toying with the idea of earning a living as a trainer. It's designed specifically to guide 40 well qualified ambitious trainers down a surefire road to success. It's for trainers who already have a significant training income and want rapid career growth. With that said, I can promise, if you are career minded and motivated to succeed, you're about to go for the ride of your life! Of course, if you don't find that to be true after 15 days . . . oh, you know already.

What's in the Program?

I'll explain more about the CD's in a short while, but first, I want to lay out all of the synergistic and interactive parts of this six month experience.

In addition to the audio CD's, you'll become a member of my Professional Online consulting service. That in itself is a $600 value. Every month you'll get a web version of my Health & Wealth Newsletter, providing current and usable information that will only enhance the information you learn on the audio CD's. The Newsletter has been acclaimed as the best kept secret of the fitness industry elite. Over the years, the subscription list would make up a virtual "who's who in fitness." With my coaching program, you'll gain the same type of insight that has helped many of today's fitness icons shoot to the top.

You'll also gain access to the last 12 months of questions from the highest level trainers and the answers I provided. That's well over 100 of the most pressing questions with extremely thorough answers, and it gets updated every month.

There's still more. For six months you'll be able to access my Online Fitness Enthusiast Members area where you can see precisely how I help people find the results they seek simply by delivering much needed information. You'll pick up definitive information you can use with your clients the very next day!

Here's the best part. Each month you get to submit your most pressing question and you'll receive a very complete answer from me. Although I may not meet everybody personally, I'll know every one of the Coaching students. My current Online Professional Consulting members will echo that sentiment. In fact, if you want to contact any of them, call Holly in my office at 1 800 552-1998 or drop her an e-mail at holly@philkaplan.com and she'll put you in touch with a few active members.

Passion is the Key!

As you probably know, I'm extremely passionate about my career and find the greatest reward, as I'm sure you do, by knowing I made a positive difference in yet another person's life. I carefully integrated this into my calendar so I can actually respond each month to 40 trainers, but there's even more . . . I've asked one of my former students, someone I awarded the 2002 Personal Trainer of the Year award to, to help. Billy Beck will help to coach you from the position of someone who has been in your shoes, not years ago, but months ago. Billy has applied the information he learned from me for a short time and went from training people . . .for next to nothing . . . to commanding a six-figure income and leading a highly respected Personal Training Team. You will get three 30-minute telephone conversations will Billy Beck spaced evenly throughout the 6 months!

I think you're getting a sense of all of the resources this mentoring program provides. Now, let's take a look at the information contained on the six audio CD's.

Month 1 CD - Finding Your Footing

What is This Training Thing All About? You'll learn to adopt the mindset of champions, achievers, and winners with tangible techniques that you can immediately apply to your Personal Training business. You'll gain an entirely new perspective on your power to succeed!

What Separates the good ones from the bad ones, the great ones from the good? I've isolated some very specific attributes that those who do reach the top of the field all share, and more importantly, I've learned to pass those attributes along to others who have the desire to achieve!

Compensation - In Month #2 we'll talk about how to position yourself as an expert . . . but first . . . you need to establish the groundwork, the foundation, and a part of that has to connect to your compensation

What is the trainer responsibility when it comes to nutrition? This is a gray area that has led to lawsuits, confusion, and misinformation. I've developed an amazingly effective methodology for empowering your clients to understand nutrition and make quality choices - without you ever having to be put in the position of prescribing a diet! Best of all, this can add hundreds of dollars to the annual value of every client!

Why won't trainers sell? Trainers and sales people are often polar opposites in their approaches and their beliefs, yet if trainers fail to take responsibility for selling, their income is questionable at best. I've isolated precisely why trainers are resistant to selling and I've learned to teach trainers to "influence ethically" in a manner that blows away even the top ranked salespeople.

The Bridge - the Small Group Orientation. This is the bridge from a level of interest to a long term commitment. It allows a trainer to eliminate free consultations, to filter out those who are not qualified, and in many cases, to double revenue! This CD will cover the inside techniques of making this Orientation a part of your standard operating procedure, and you'll see immediate rewards!

And that's only the first CD! Let's look at the rest:

Month 2 CD - Positioning For the Trainer

Your Unique Offering. I'll teach you to establish a clear position that creates a massive rift between what you offer and what your present competitors offer making you appear to be the only sensible option.

Establish yourself as an expert. Perception is more important than reality which is why you've seen more than a few non-expert fitness people show up on TV touted as experts. I'll show you how you can immediately shift the perception of your expertise so you become viewed as an infallible resource for anyone seeking physical improvement.

Get into the media - in this 30 day period, you want to be published and/or secure a spot on local radio or TV. If you've already been published or appeared on TV/Radio, this will help you use your experience to further your expert position. If you haven't, you'll be amazed by the fail proof secrets that will put you in the public eye within a matter of weeks.

Guinea Pig Promotion. Learn how you can personally make this your best promotion ever, one that literally shapes your career

The Bodyfat Table. I'll share with you a promotional technique that can be used in any health club, in any health food store, or anywhere the public gathers. This technique immediately knocks down any prospect's guard and opens each prospect up to the virtues of your offering, and it can be repeated as often as you'd like, guaranteed to attract more clients each time!

"Before photos" and assessments - documentation of moments. I hope you've collected evidence in the form of testimonials, photos, and assessment results. If you have I'll teach you how to maximize their value. You'll never have to spend a cent on advertising. If you haven't, I'll share the best techniques for building an Arsenal of Evidence quickly.

Month 3 - CD -It's all about the Client

NAVAQA - learn how to hone your persuasion skills and to ethically promote in the best interest of the client - there's nothing better than learning to get everything you want out of life by consistently satisfying and thrilling others. My NAVAQA seminars run $9,000 and have tripled the income of scores of health clubs who've retained me. This is far and away the strongest and most consistent technique of influencing anyone to move forward with a fitness program, and it's included in this package!

The Arsenal of Evidence - once you've assembled your testimonials and before and after photos, you'll begin to create a snowball effect. As you increase the exposure of your successes, you increase your client base, and as you continue to help greater numbers of clients, you further build out your arsenal.

The Secrets of Cycle Training Mastery - this is a methodology I've mastered and has probably had the single greatest impact of any methodologies I've ever implemented in order to facilitate client results. I'll teach you precisely how you can help anyone build muscle, shape muscle, and burn fat . . . and you can guarantee results!

Maintaining a position of professionalism as you generate referral business. This goes beyond "networking." You'll learn to position yourself on a pedestal along with doctors and other professionals readily respected as professionals by the general public. You'll also learn to use your existing client base to attract a never ending stream of new clients without ever making any client or prospect feel as if he or she is being "sold."

Keep in mind, at this point you're only 90 days into the program! You'll already see your career generate new passion, new revenue, and new gratification . . . but you still have another three months to go!!! And each month stacks upon the previous months so your growth is exponential.

Month 4 CD - Promotions and replication of income streams

Replicate yourself on tape, CD, or video - this can generate an ongoing stream of revenue without any additional time investment

Hold off on hiring, but test the waters - build your waiting list - hiring a trainer too soon can be a costly mistake, but preparing to hire one can put your profits through the roof. You'll learn how to increase your demand, increase your fees, and build up a waiting list of anxious hungry clients.

Seminars - I've learned to sell a seminar out with 1,000 attendees. It took me years to learn the promotional secrets. You'll get these secrets on this CD which will allow you to speak to groups of 25 within weeks, groups of 100+ in a few months, and continue to grow increasing your compensation without increasing time investment.

Supermarket tours - There is a method of integrating a walk through the supermarket into your paid service offerings and capitalizing both on the immediate income potential and the long term generation of new clients. You'll learn to master that method and apply it immediately, as often as you'd like!

Website & e-mail consults - too many trainers believe "having a website" will amount in profits. The truth is, "having a website" is a potential liability. Setting up internet income streams and promoting your website can result in huge profits and this CD will teach you the vital rules and prerequisites to make your website pay. You never have to spend a cent!

Month 5 CD - STAY FIT & KEEP GROWING

"Stay fit and Keep Growing" are the words I've been using to wrap up my Health & Wealth Newsletter since 1992. In line with that motto, I'll teach you to apply not only physical fitness for your body, but fiscal fitness for your business . . . and to keep it ever increasing. This entire CD is devoted to ideas for consistent growth!

Month 6 CD - The Seven Step Success Formula

This is the conclusion. By this point you won't need me any longer. You'll have a very different perspective on your income potential than you did six months earlier and that new mindset will allow you to take your position as a fitness leader. This seven-step Formula will stand as a strategy you can use to continue to move forward forever. On this CD I'll teach you to compel people, to thrill them, and to continually expand your reach. At that point, there's nothing left to do but prosper and enjoy the ride!

Are you ready to take the leap? Are you ready to join 39 others who will begin an unprecedented ascension to greatness? If you are, then call Holly at 1 800 552-1998 and register now.

The Passion

On occasion the rare personal trainer see my ads or promotions and believes I'm teaching people "only to make money." Nothing could be further from the truth. I was driven to this field just as you were, by an internal passion, a desperate want to help people, and an innate knowledge that providing someone the tools to control their physical body and performance ability are more valuable than virtually anything else in the world. This program is not "only about making money." It's about learning to thrill people and being compensated justly. An industry survey in 2001 revealed that the average trainer made a whopping $10 per hour. I have been charging $200 per hour for the last 5 years. Am I worth 20 times that of the average trainer? At the risk of sounding as if my ego is speaking, I believe I am, and I prove it on a daily basis. The value is not in "the workout" as much as it is in "the payoff." All of my clients find the results they seek. ALL OF THEM!!!!

The reality is, I don't have anything that you don't have, other than a specialized knowledge that's been refined over two decades. If you are to be viewed as a fitness "professional," than you deserve to be paid as one. Doctors and lawyers are perceived as professionals. They commonly charge $200 per hour. Why shouldn't the fitness professional? He (she) should! But . . . and this is a big but . . . the true professional delivers more value than people expect, and as long as you continue to do precisely that, there isn't any shame in making money, in being able to afford the luxuries you want for, in building financial security for yourself and your family. This is not "only about making money," but don't sell yourself short. This program is about capitalizing on your passion, helping people at an incredibly gratifying level, and sleeping well at night knowing you're benefiting only as you better the lives of others.

Ethics and Integrity

Unfortunately, we are lumped into an industry rife with fraud and deception. Health clubs have amassed a bad reputation for unethical sales tactics. Infomercials blatantly violate FTC regulations and generate hundreds of millions of dollars in the process. I've been deep inside every aspect of this industry. I've seen the astonishing deception first hand. I have built my career upon a foundation of the strongest ethics and the highest level of integrity and whether or not you find this mentoring program to be for you, I urge you to do the same. Rest assured, everything you do as you progress through the six months of improvement will sit well in your gut, will feel rewarding, and will allow you . . . as I do . . . to sleep well at night knowing you are providing a life changing service.

HERE'S YOUR OPPORTUNITY!

Be a part of what promises to be the most exciting program ever developed for Personal Trainers. Register now for my coaching program and allow me to walk you down a path of excellence. I can assure you, this offering will sell out quickly. The program will actually begin January 1, but as soon as we get 40 trainers registration is closed. During the first two months of the mentoring program, the audio CD's will only be available to those 40 people. Nobody can buy the CD's until March of 2003. I want 40 trainers to have a massive edge. I want 40 trainers get a head start. I want 40 trainers to rise to the top and clearly set a standard for what Personal Trainers are capable of. I want 40 trainers to lead the field and take our chosen profession to the heights of respect. You can be one of the 40. If you're interested, I'll urge you not to hesitate. Once it sells out, there won't be any exceptions. My time restraints, and those of Billy Beck, prevent us from taking on any more than 40. If you're committed to success, call Holly now to reserve your spot! 1 800 552-1998 or e-mail her at holly@philkaplan.com.

Wishing you great success . . . . STAY FIT AND KEEP GROWING!

Phil Kaplan

Note: If the mentoring program is not affordable for you, you can still continue to learn from Phil. He maintains an ongoing commitment to help all ethical and motivated fitness professionals to establish Professional careers.  If you don't yet have it, Phil's acclaimed guide to Personal Training success, Personal Training Profits and a Secure Fitness Future is a "must have" receiving rave reviews.

SPECIAL OFFER! Just added March 7, 2003!

Now that March 2003 has arrived, you can order "just the CD's," without the personal coaching and added membership benefits, for only $349. Click here to order.

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