The weight loss industry in this country is a $50 Billion a year industry, with a 99% failure rate!  There's obviously something very wrong with that picture.  Worst of all, obesity is at an all time high!

Back in the 1960's Weight Watchers taught America the word "calorie," and since then semi-starved Americans have learned to "limit calories."  Interestingly, when I ask most diet conscious people what a calorie is . . . quite frankly, they haven't a clue!  They know it has something to do with food, but their understanding ends there.

However you package the promotion of "calorie deprivation" (otherwise known as a Diet), you are dealing with a flawed technology for bringing about long term weight reduction.  In this section you'll come to understand precisely why.  What is a calorie?  Why have you lost weight on many diets, and then gained it back?  How can you spot a "good" diet?  Find out!  Go to the [Next Page] and you'll soon understand this "diet" puzzle once and for all!

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Phil Kaplan
Phil Kaplan's Fitness Associates
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