Phil
Kaplan's Programs and Offerings
 "Fitness,"
security, and confidence, have to be the most sought after
attributes in our society today, and security and confidence
are typically extensions of feeling as if you have control
over the way your body looks and feels.
For over 20 years I've been sharing
the consistent path to what I've termed "Physical Excellence,"
and while others come out with "amazing new diets,"
"miraculous new remedies," and "revolutionary
discoveries," if you'll grab hold of your common sense
you'll realize that with more so-called solutions offered
than ever in history, the 21st century began with an all-time
fitness low! Obesity and obesity related diseases skyrocket,
and with parents confused, adults deteriorating, and kids
being born into a computer-chat driven world where activity
is a rarity, the future looks bleak . . . unless someone comes
along and paves the way, unless someone lights the path to
consistent physical improvement. That's precisely what I strive
to do, and throughout my career I've amassed over 100,000
expressions of gratitude from people who have found that path
via one of my programs.
The secret is simple. The
magic lies within you. All you need in order to gain complete
control over your body is an understanding of the "synergy"
between exercise and nutrition, and a strategy to serve as
a fail-proof road to excellence. My programs are developed
around that foundational synergy, and the simple truth is,
if you've never tried any of my programs, regardless of who
you are you can find improvement with any one. Still, there
are some traits and characteristics of the programs that might
make one better suited for you than the others. Below I'll
offer a brief summation of each program, and then, if you're
still unsure which way to go, I'll provide a link to a simple
questionnaire that will be reviewed by a member of my
staff for a specific program recommendation. I look forward,
not only to getting you moving in the right direction, but
to hearing of your results!
 TRANSFORM!
The Ultimate Fitness Solution
Summary
For years I worked with people
as individuals and in groups, helping them apply a 17-week
technology of change. The "17 Weeks" wasn't a
random time selection. I created a lifetime program that
utilizes a "Cycle Training" technology. Cycle
Training allows you to repeat a program, broken into
various phases, over and over again for continued and ongoing
results. The
TRANSFORM! program was developed around a "13-Week"
Cycle, which would be exactly 1/4 of a year. That allows
you to go through the program four times in any given year
taking results to yet a new level each time you begin again.
The first time you go through
TRANSFORM!, you begin with the "four week scramble"
which is an innovative regimen I came up with to help beginners
ease into exercise as well as to help those who may be advanced
break through any plateaus. Before I created the program
in step-by-step printed manual, audio, and video format,
I had hundreds of people go through the program with me
personally. Some were fit, some were deconditioned, some
were obese, and others were in search of muscle. Every single
person who worked with me personally achieved their desired
result! When I was introduced on TV and radio shows as someone
who maintained a 100% success rate, people were either skeptical
or amazed, but once I explained the premise of the program,
it helped people see that "results" should not
be elusive if the strategy is legit, and my 17 Week program
was proving itself without fail.
Who is it for?
I originally developed TRANSFORM!
for people who are already working out and failing to see
results, but since 1996 it's found its way into the lives
of people from 18-88 (with at least one individual in her
9th decade!) from every imaginable background and lifestyle.
In 2005 it was updated and re-released to reach even a broader
scope of fitness needs. It is for people who already understand
that physical improvement requires a commitment and are
willing to make shifts in the way they eat and the way they
exercise.
What does it do?
As all of my programs, TRANSFORM!
educates as it instructs. You begin by watching a 3-hour
seminar I conducted and after understanding the simplicity
of physical change, you immediately move into the Four Week
Scramble. Four weeks into the program you'll notice strength
increases, energy increases, and metabolic increases. It
then guides you through a Strength & Growth Phase, a
Muscle Shaping Phase, and a Fat Liberation Phase. At the
end of the 17 weeks, not only will you have seen an impressive
change, but you'll completely understand all of the necessary
realities of "exercising and eating right."
What does it contain?
The same 17-week manual I used
with my personal training clients, two (2) DVDs featuring
a complete Breakthroughs Seminar, and 14 audio CD's covering
all of the information you'll ever need for continuous physical
improvement.
How much is it?
$249 with an unconditional money
back guarantee
What makes it different than the
other programs?
There is no other program . .
. anywhere . . . as complete, as fully educational, and
as much of a lifetime program as TRANSFORM! It's been used
by hundreds of the world's top Personal Trainers, by coaches,
by psychologists, and by medical professionals to help their
clients and students find the path to guaranteed results.
Suggested complementary
products:
The EAT! Meal Replacement Formula
Suggested links
for more info:
Straight Talk about TRANSFORM!
Click
here to order or call 1 800 552-1998
The 17-Day ANSWER
Program
 Summary
After having TRANSFORM! on the
market for awhile, I came to recognize a segment of the
population that was uncomfortable with the idea of "a
very complete program." Those individuals who had been
buying into the "lose weight like magic," and
"lose 30 pounds in 30 days" offerings were led
to believe that there was in fact a quick, easy, short term
secret to permanent weight loss. I decided to create a very
very scaled down version of TRANSFORM!, and rather than
making it a 17-week program, I was determined to create
a program that would bring about measurable results in 17
days! The ANSWER is the result of that decision.
In creating the ANSWER, I chipped
away at the information in TRANSFORM! until I boiled it
down to Seven Simple Concepts that could help anyone begin
the process of fat loss, and by integrating some exercise
techniques and dietary manipulations, I came to guarantee
that anyone who completes the ANSWER program will see a
reduction in fat, in only 17 days! I always make the point
that the end of the 17 days is actually a new beginning.
The improvement is measurable, but the ANSWER program is
also set up to educate, so at the conclusion of the program,
you simply begin again. I've personally been shocked by
some of the astounding results people achieved through repeated
journeys through the 17 days. One woman stopped in on a
radio show I was a guest on to thank me. She had just competed
in and won a local fitness competition, and had lost over
60 pounds following nothing other than my 17-Day ANSWER
program!
Who is it for?
The ANSWER is for individuals
who are apprehensive about getting started on a very complete
program yet know they need to take action to achieve their
weight loss goals. It is valuable for those who feel time-crunched
as the workout sessions are relatively brief and the program
can very simply be followed at home. The ANSWER book can
be completed, from cover to cover, in only 90 minutes and
you can begin the program immediately.
What does it do?
The ANSWER gives you the vital
information you need to create and optimize the body's hormonal
environment so fat loss can be consistent. It then provides
a simple 17-Day exercise program (using dumbbells) and a
simple-to-understand nutritional strategy that fast-tracks
results and boosts metabolism.
What does it contain?
The 17-Day ANSWER book (can be
completed in only 90 minutes) and the 72-minute audio CD
titled "Resolutions" featuring key points excerpted
from my seminars.
How much is it?
$39.99 with an unconditional
money back guarantee
What makes it different than the
other programs?
It's incredibly simple and allows
the user to get started, in a non-intimidating fashion,
within 90 minutes of receiving the program. Results can
be noted quickly.
Suggested complementary products:
Consider supplementing the 17-Day
ANSWER program with the EAT! recipe
book. The Program delivers nutritional concepts. The
EAT! book helps turn those concepts into real food in the
real world.
Suggested links
for more info:
More About the ANSWER
Click
here to order or call 1 800 552-1998
The Best You've
Ever Been
Summary
 Several
years after perfecting TRANSFORM!, I had the opportunity
to work with some high level athletes and while TRANSFORM!
was ideal for helping them improve the way they looked,
I wanted to come up with a short-term program that could
be used in the off-season to kick up performance. The program
I developed became the "Advanced Version" of the
8-week Physical Excellence program that I wrote the Best
You've Ever Been to introduce. While my other programs had
focused on an aesthetic, The Best You've Ever Been helped
people improve in every aspect of their lives, from tennis
to simply getting up and down stairs.
I then went on to provide "the
real story" behind everything from weight loss surgery
to the newest supplements, from carb deprivation to the
myths of aging. After restructuring the advanced program
into a "Novice Version," and then a "Simple
Version" so that anyone can follow it (all three are
included in the book), I began structuring the book to address
the obstacle that prevents too many people from finding
their true physical best. The mind. The end result is a
book I'm incredibly proud of that can serve anyone from
first time exerciser to professional athlete, and rather
than replacing any of my previous works, it complements
them. This is a book you'll be able to refer to again and
again as you continually achieve new "personal bests,"
and develop new physical and performance goals.
Who is it for?
The Best You've Ever Been is
for anyone seeking, not only a physical change that shows
in the mirror, but also one that reveals itself through
greater ease of performing whatever tasks present themselves
on a daily basis. It addresses issues specific to seniors,
to women, and even addresses pregnancy and post-partum exercise.
The 8-Week program format makes it ideal for anyone getting
in shape for a specific event on a given date. It's ideal
for those who feel that their self-talk shuts them down,
as well as for those who want to be driven to the highest
levels of performance. The Best You've Ever Been is also
a wonderful adjunct to TRANSFORM! It provides a break from
the 13-week cycle and allows for a new approach to continuous
improvement.
What does it do?
It allows you to invest 9 weeks
in developing not only a new mindset but also a high level
of physical conditioning. The first week is devoted primarily
to shaping some new habits and thought patterns. You then
begin an 8-Week Challenge that will help to completely redefine
what you might have previously thought of as "aging."
The Best You've Ever Been, in addition to helping athletes
find their physical best, has also helped individuals in
their 50's, 60's, and 70's realize their true potential.
How much is it?
$44.99 with an unconditional
money back guarantee . . . guaranteed to be the most valuable
fitness book you ever invest in.
What does it contain?
The Best You've Ever Been is
a book near 400 pages. It will serve as a resource far into
the future and nearly every question asked on my radio show
or via email can be found in this monster of a book.
What makes it different than the
other programs?
The two elements that make this
book unique are the wide-reaching areas of improvement that
can be touched with the 8-week program and the extensive
yet highly user-friendly integration of mental conditioning.
Suggested complementary
products:
Consider the EAT! recipe book
and review the line of nutritional
formulas
Suggested links
for more info:
Listen to the audio summary
Click
here to order or call 1 800 552-1998
If you're still
not sure which program is best,
Click Here to Submit a Questionnaire
to be reviewed by myself or a member of my staff
or you can always call
1 800 552-1998.
- Phil Kaplan
If you live in
South Florida
consider attending one of Phil's regular Seminars
or Workshops
[
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This
site is designed and operated by Phil Kaplan
Phil Kaplan's Fitness is located at
3132 Fortune Way, #D1
Wellington, Florida 33414
The TOLL-FREE Product Order Line is 1 800 552-1998
The Direct Office Number is 561 204-2014
The Fax Number is 561 204-2184
e-mail phil@philkaplan.com
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