Be
A TV Star!
Call
Kira Smith at 305 824-5044 or e-mail
her if you want to talk about the results you've achieved
with any of Phil's programs on National Television.
As you'll read in this month's update, Phil is about to take
the plunge into the dreaded land of infomercials . . .
 Infomercials.
I've spoken and written about them for years, usually with
a bit of a negative twist. I've explained how they've
become a vehicle for selling products, even if the truth has
to be compromised in the process. After my last infomercial
experience and a long and drawn out legal battle, I decided
infomercials are NOT my vehicle.
 Throughout
the last three years, I've been solicited by infomercial producers,
all telling me how much money we'll make. I turned away
every offer . . . until . . . I was contacted by a couple
of guys from a company named Genesis headquartered in Los
Angeles (where else?). I told them of my apprehension
and they seemed to understand. I refused to get on a
plane to plan, to interview, or to shoot anything. I
told them if I were, by some longshot, to consider an infomercial
it could not at all interfere with the course of my business.
I finally insisted that I would not read from a script, would
not recruit "actors" and would only consider doing
a "show" if we could remain committed to the fitness
truth. A week later, Andy and Barry flew to Florida
to meet with me, to follow me, and to understand my position
and my approach to fitness. I was still apprehensive.
Next step . . . the lawyers!
 Attorneys
don't come cheap, and "top" attorneys cost a whole
lot of dinero, but if I was going to consider this again,
I needed to make 100% certain my message, my image, and my
integrity would remain intact. Here we sit a month later,
and I have a signed Agreement. We're going ahead and
creating an Infomercial. I want this to be 100% on the
up and up, so I've asked Kira, my assistant of many years,
to contact people who have been on my programs to recruit
real testimonials. I'm thankful we already have
lots and lots of great stories, but we're looking for more!
Eight years ago, when my first infomercial nightmare started
taking shape, I was personally in touch with the great majority
of my clients. Now, most of my "clients" never
meet me face to face. I get phone calls, letters, and
e-mails, but no longer personally know all of the great successes
my programs have initiated. If you've experienced dramatic
or impressive results using the technology of change I share
with people, and would like to share your story, call Kira
NOW! Call 305 824-5044 or e-mail her at kira@philkaplan.com.
I'm hoping this
will become a TV show that reaches even greater numbers of
people with the truth that has been the foundation of my success
within this field. I look forward to welcoming many
of you as a part of it . . . and . . . let's all hope for
the best!
Oh, as a final
note, you know I made it a point that this site will remain
unaffected by advertising. That still holds true.
I have, however, accepted several sponsors for my
PEAK Training program and I honestly believe in the efficacy
of their offerings. You might want to check them out
with my personal endorsement. Click
Here to Visit Sponsors.
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Previous
Updates:
Update
7/3/2000 - Core Training & Metabolism Boosters
Update 7/27/2000 - The Experts
Round Table, Almada, Colgan, Parillo
Update 10/7/00 - Supplements,
Additional Clarity
Update 1/15/01 - Atkins hits
the UK
Update 2/1/01 - Time, Space,
Matter, and Energy
Other
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Phil Kaplan
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Phil Kaplan
Phil Kaplan's Fitness Associates
1304 SW 160th Ave., #337
Fort Lauderdale, Florida 33326
(305) 824-5044 (954) 389-0280
Fax (954) 742-3173
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