Topic:
An Age Old
Mistake: Free!!
Why give
away your valuable service . . . for FREE . . . when it actually
hurts your potential for future income! Here's a new and eye
opening perspective on the "F" word, FREE!
One
of the most common career crippling mistakes I see Personal
Trainers make is giving their services away! I understand
why. As pioneers in a field that has not yet gained
a standard of perceived value among the masses, we feel it
imperative that we allow potential clients to "try before
they buy." We want to prove our value. Unfortunately,
offering free sessions, free assessments, and free consultations
does just the opposite!
Because
trainers are so willing to "perform" their services
without fee, health club owners have learned to expect the
"Free Consultation" or "Free First Workout"
from their trainers. This, I believe, has set
us back greatly by setting the perception of our value at
. . . ZERO!
It's
time for trainers to take a stand. I have not conducted
a free consultation in over a decade, and I never offer a
free assessment. It's not greed. It's a concern
for maintaining an image, one with which people link value.
Today I charge $200 per hour, and consultations are the same
price as workout sessions or fitness assessments. I
share that information, not to boast, but to illustrate that
I'd never ask you to do anything I wasn't full willing to
stand behind myself. Professionals in recognized "Professions"
are paid for their time. I defy you to find a competent
lawyer who will consult with you for free, or a doctor willing
to conduct the first exam without charge. There's no
reason in the world trainers shouldn't elevate themselves
to the perception level of medical and legal professionals.
Global change begins when an elite few are willing to take
a stand. Stop giving away your services, and begin a
path toward escalating your value, and of course your profitability,
that knows no bounds.
There
is one catch. I encourage you to offer your first workouts,
consultations, and all other sessions, for fee, but with an
unconditional money back guarantee. It it risky?
I don't think so. I believe it's far better to risk
possibly giving a refund than to offer services where you're
certain not to be compensated. The guarantee offer puts
you on the line, puts you in a position where you're forced
to deliver more value than people expect. If we all
unite with that as our mission, we all become allies unified
to elevate the public's perception of the value of a Personal
Fitness Professional.
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