 Health
& Wealth Newsletter
Sneak
Peek
Issue:
February, 2003
Headline:
The Twisted
Thinking of Trainers
Allow me to begin with an apology as I'm about
to go into a bit of a tirade. I don't usually get into
heated dissertations, but sometimes blowing off steam is a
release. Sometimes pent up anger being released allows me
to better provide the vital information you subscribe to this
newsletter for. Bear with me. Any minute now, the tirade will
begin.
YOU'RE IN THE
MINORITY
 I'm
sure you realize by now, you are in the elite minority of
trainers and for that you should be proud. I understand not
only your pride, but I also understand your goals, your aspirations,
and your code of ethics. I understand the willingness to take
chances, to learn from failure, and to pursue your passion.
Yes, I understand the committed and ambitious few who you
can refer to as professionals, as equals.
It would be wonderful
if I understood everyone the way I understand the Elite Trainer,
but . . . I don't always understand the behaviors people exhibit
as well as I'd like. For example, I just can't fathom why
people sit in their car, waiting for an available parking
spot not more than 20 feet away from the health club front
door when there are plenty of spots just yards away. They're
on their way to exercise, but they can't walk from their cars?
It boggles my mind.
I can't understand
why some people who have been on diet after diet return to
the same diets that failed them even after coming to understand
the realities behind calorie deprivation.
I can't understand
why the center for the Oakland Raiders would risk getting
ousted from the Super Bowl, the biggest game of his career.
With all of my
misunderstanding, there is one group that takes me to an entirely
new dimension of misunderstanding. I'll call the members of
this group, "The Disgruntled Floundering Personal Trainers
Who Wish They Had a Career But Spend More Time Bellyaching
Than They Do Striving For Success."
Hmmm. That might
be too long to fit on a jacket in case the group ever decides
to dress uniformly. I'll just abbreviate it as the DFPTWWWTHCBSMTBTTDSFS.
OK, maybe I should
give this group a shorter name . . . like . . . The Trainer
Bellyachers. Well, whatever we call them, let me explain why
they puzzle me to such an extreme.
- ·
They puzzle me because they expect rewards without effort
- · They
puzzle me because they fail to tap into their own potential
- · They
puzzle me because they believe there's something inherently
wrong in earning a lot of money
I believe a couple
of brief stories will further illustrate the source of the
puzzlement.
*
* *
This
is only the introduction.
Want more? Click
Here to Order
What
will you learn in this issue?
How a trainer
can go from "expensive" to "valuable"
even with an increase in fees
Why a trainer
deserves fees in line with doctors, lawyers, and business
professionals
A New Marketing
Strategy: Challenging "the Best"
Turning conflict into certain victory
Using Your Writing
Skills To Gain a Position as the Fitness Expert in your
area
A Method of Reaching
Out to Corporations
Some Quotes
from this issue:
Know what
you're worth and ask for what you deserve,
and as long as you deliver more value than people expect,
you'll leave a long trail of thrilled clients.
Don't get
caught up in the twisted thinking
that somehow makes a struggling trainer who is altruistic
and can't pay his bills a role model.
Respect the value of your position,
and treasure the financial rewards that value brings.
This
information was excerpted from
Phil Kaplan's Health & Wealth Newsletter.
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