A
Special Offer- Get
Phil as your coach . . . for less than $2 a day!
 Phil
explains what makes this program unique:
I've seen other
programs aimed at "the trainer market." While there are some
professionals in the field who I respect and who put out quality
materials (Juan Carlos Santana, Paul Chek, and a handful of
others), most of the programs I've seen promising Personal
Training success are laughable. I often find my words and
ideas packaged in someone else's book, of course with the
"author" accepting full credit. I'm not bothered so much by
the fact that people plagiarize my materials. I'm more bothered
by the fact that many of these "programs" are so basic, so
"kindergarten," they are virtually impotent in their ability
to take any aspiring trainer beyond the threshold of a career.
My programs
start at the threshold, and propel people right to the pinnacle
of success!
This unique coaching
program puts me in your corner every step of the way. Other
"programs" are actually nothing more than books with sample
ads, forms, and baseline rules. Ads cost money, forms cost
money, and time wasted on a course that falls short costs
money. I won't teach you to advertise. I'll teach you to market.
I won't teach you to spend money. I'll teach you to make money.
I won't give you scripts. I'll give you concepts that allow
your unique attributes to shine through, and you'll learn
to capitalize on those attributes as never before.
This entire coaching
program includes regular internet contact with me, telephone
contact with some of my top trainers, and a complete membership
to my online consulting service. The program is not cheap,
in any sense of the word. I do promise, as backed by my guarantee,
that it will prove to be the greatest value in terms of "Return
on Investment" you've ever received. While it isn't cheap,
40 trainers have found it amazingly inexpensive for everything
they've received, and it will amount to pennies when compared
to their new income potential. The coaching program is $1299,
but as you already know, you can get the information for a
mere fraction of the regular price. $2 a day puts me in your
corner with a commitment to help you grow as only you know
you're capable of. You don't have to get on an airplane. You
follow the course from wherever you live, work, and play.
What's in the
Program?
You'll receive six audio CD's. They
are to be listened to 30 days apart. Just as a resistance training
program is progressive, so too is a success program. I'll help
you focus on the immediate goal, bring the goal to fruition,
and turn every achievement into a stepping stone for the next
great success. The CD's are recorded as if I'm speaking directly
to you. In fact, I guarantee that you will feel as if I am coaching
you personally. Here's just a piece of what you'll find on the
CD's.
Month
1 CD - Finding Your Footing
What is This
Training Thing All About? You'll learn to adopt the
mindset of champions, achievers, and winners with tangible
techniques that you can immediately apply to your Personal
Training business. You'll gain an entirely new perspective
on your power to succeed!
What Separates
the good ones from the bad ones, the great ones from the good?
I've isolated some very specific attributes that those
who do reach the top of the field all share, and more importantly,
I've learned to pass those attributes along to others who
have the desire to achieve!
Compensation
- In Month #2 we'll talk about how to position yourself as
an expert . . . but first . . . you need to establish the
groundwork, the foundation, and a part of that has to connect
to your compensation
What is the
trainer responsibility when it comes to nutrition? This
is a gray area that has led to lawsuits, confusion, and misinformation.
I've developed an amazingly effective methodology for empowering
your clients to understand nutrition and make quality choices
- without you ever having to be put in the position of prescribing
a diet! Best of all, this can add hundreds of dollars to the
annual value of every client!
Why won't
trainers sell? Trainers and sales people are often
polar opposites in their approaches and their beliefs, yet
if trainers fail to take responsibility for selling, their
income is questionable at best. I've isolated precisely why
trainers are resistant to selling and I've learned to teach
trainers to "influence ethically" in a manner that blows away
even the top ranked salespeople.
The Bridge
- the Small Group Orientation. This is the bridge from
a level of interest to a long term commitment. It allows a
trainer to eliminate free consultations, to filter out those
who are not qualified, and in many cases, to double revenue!
This CD will cover the inside techniques of making this Orientation
a part of your standard operating procedure, and you'll see
immediate rewards!
And that's only
the first CD! Let's look at the rest:
Month
2 CD - Positioning For the Trainer
Your Unique
Offering. I'll teach you to establish a clear position
that creates a massive rift between what you offer and what
your present competitors offer making you appear to be the
only sensible option.
Establish
yourself as an expert. Perception is more important
than reality which is why you've seen more than a few non-expert
fitness people show up on TV touted as experts. I'll show
you how you can immediately shift the perception of your expertise
so you become viewed as an infallible resource for anyone
seeking physical improvement.
Get into the
media - in this 30 day period, you want to be published
and/or secure a spot on local radio or TV. If you've already
been published or appeared on TV/Radio, this will help you
use your experience to further your expert position. If you
haven't, you'll be amazed by the fail proof secrets that will
put you in the public eye within a matter of weeks.
Guinea Pig
Promotion. Learn how you can personally make this your
best promotion ever, one that literally shapes your career
The Bodyfat
Table. I'll share with you a promotional technique
that can be used in any health club, in any health food store,
or anywhere the public gathers. This technique immediately
knocks down any prospect's guard and opens each prospect up
to the virtues of your offering, and it can be repeated as
often as you'd like, guaranteed to attract more clients each
time!
"Before
photos" and assessments - documentation of moments.
I hope you've collected evidence in the form of testimonials,
photos, and assessment results. If you have I'll teach you
how to maximize their value. You'll never have to spend a
cent on advertising. If you haven't, I'll share the best techniques
for building an Arsenal of Evidence quickly.
Month
3 - CD -It's all about the Client
NAVAQA -
learn how to hone your persuasion skills and to ethically
promote in the best interest of the client - there's nothing
better than learning to get everything you want out of life
by consistently satisfying and thrilling others. My NAVAQA
seminars run $9,000 and have tripled the income of scores
of health clubs who've retained me. This is far and away the
strongest and most consistent technique of influencing anyone
to move forward with a fitness program, and it's included
in this package!
The Arsenal
of Evidence - once you've assembled your testimonials
and before and after photos, you'll begin to create a snowball
effect. As you increase the exposure of your successes, you
increase your client base, and as you continue to help greater
numbers of clients, you further build out your arsenal.
The Secrets
of Cycle Training Mastery - this is a methodology I've
mastered and has probably had the single greatest impact of
any methodologies I've ever implemented in order to facilitate
client results. I'll teach you precisely how you can help
anyone build muscle, shape muscle, and burn fat . . . and
you can guarantee results!
Maintaining
a position of professionalism as you generate referral business.
This goes beyond "networking." You'll learn to position
yourself on a pedestal along with doctors and other professionals
readily respected as professionals by the general public.
You'll also learn to use your existing client base to attract
a never ending stream of new clients without ever making any
client or prospect feel as if he or she is being "sold."
Keep in mind,
at this point you're only 90 days into the program! You'll
already see your career generate new passion, new revenue,
and new gratification . . . but you still have another three
months to go!!! And each month stacks upon the previous months
so your growth is exponential.
Month
4 CD - Promotions and replication of income streams
Replicate
yourself on tape, CD, or video - this can generate an
ongoing stream of revenue without any additional time investment
Hold off on
hiring, but test the waters - build your waiting list
- hiring a trainer too soon can be a costly mistake, but
preparing to hire one can put your profits through the roof.
You'll learn how to increase your demand, increase your fees,
and build up a waiting list of anxious hungry clients.
Seminars
- I've learned to sell a seminar out with 1,000 attendees.
It took me years to learn the promotional secrets. You'll
get these secrets on this CD which will allow you to speak
to groups of 25 within weeks, groups of 100+ in a few months,
and continue to grow increasing your compensation without
increasing time investment.
Supermarket
tours - There is a method of integrating a walk through
the supermarket into your paid service offerings and capitalizing
both on the immediate income potential and the long term generation
of new clients. You'll learn to master that method and apply
it immediately, as often as you'd like!
Website &
e-mail consults - too many trainers believe "having
a website" will amount in profits. The truth is, "having a
website" is a potential liability. Setting up internet income
streams and promoting your website can result in huge profits
and this CD will teach you the vital rules and prerequisites
to make your website pay. You never have to spend a cent!
Month
5 CD - STAY FIT & KEEP GROWING
"Stay
fit and Keep Growing" are the words I've been using to
wrap up my Health & Wealth Newsletter since 1992. In line
with that motto, I'll teach you to apply not only physical
fitness for your body, but fiscal fitness for your business
. . . and to keep it ever increasing. This entire CD is devoted
to ideas for consistent growth!
Month
6 CD - The Seven Step Success Formula
This is the
conclusion. By this point you won't need me any longer. You'll
have a very different perspective on your income potential
than you did six months earlier and that new mindset will
allow you to take your position as a fitness leader. This
seven-step Formula will stand as a strategy you can use to
continue to move forward forever. On this CD I'll teach you
to compel people, to thrill them, and to continually expand
your reach. At that point, there's nothing left to do but
prosper and enjoy the ride!
Are you ready
to take the leap? If you are, then call Holly at 1 800 552-1998
and order either your full 6-CD set for $349 or or Volume
I (CD's #1 & #2) for only $119.
Wishing you
great success . . . . STAY FIT AND KEEP GROWING!
Here's the special
offer.
Get the 6 audio
CD's that drive the coaching program, along with the guidebooks
coaching students use as their map down the road to success,
for only $349! That's a 6 month program for less than $2 a
day!
 You
won't get the personal attention from Phil and his staff that
coaching students receive, but the information in the CD's
and books is guaranteed to blow the roof off of your profit
potential! In fact, if any time in the first 60 days you don't
see the potential for your income to double by the conclusion
of the six months, simply send the CD's back for a full refund.
There's no stronger guarantee in the entire industry!
It's Affordable for Anyone!
Remember, if
$349 isn't affordable right now, that's OK. You can order
Volume I for only $119. You'll receive two CD's to be
listened to 30 days apart. At the end of that 30 days, you're
guaranteed to have seen a significant increase in income and
the program will clearly have paid for itself. At that point
you can send $119 for the next set of CD's, and 60 days later,
the final set.
Phil's taken
a few excerpts from the CD, just to give you an idea of the
powerful information coaching students receive. Listen
now. Then, place your order. We urge you not to miss
this rare opportunity.
Grab your calendar
and mark the date 6 months from today. That's the day you
can rest assured you'll have complete and total career security
with a paycheck most trainers can only wish for! To order
your 6 CD's for only $349, or to order just the first Volume
for $119, call Holly at 1 800 552-1998.
ORDER
YOUR COACHING CD's NOW!
or
Call 1 800 552-1998
Find
out About Phil's Upcoming Seminars
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site is designed and operated by Phil Kaplan
Phil Kaplan's Fitness is located at
3132 Fortune Way, #D1
Wellington, Florida 33414
The TOLL-FREE Product Order Line is 1 800 552-1998
The Direct Office Number is 561 204-2014
The Fax Number is 561 204-2184
e-mail phil@philkaplan.com
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