Betterment
by Phil Kaplan

One “Missing Element”
prevents most personal trainers
from ever finding prosperity!

With the Missing Element you can expect ongoing career growth, professional respect, and career security.

You can earn as much as a medical professional.

You can find professional respect.

You can affect people in dramatically positive ways and create an electric current that let's your immediate universe know that you are a trainer with the power to change bodies and lives.

I guarantee it . . . assuming two things.

One, you have to have the grit . . . the right stuff . . . the willingness to step outside of conventional personal training. Two, you have to face the little voice in your head that you may not yet have identified. It's "negative self-talk" that leads trainers to a place of mediocrity. I can change that voice to one of certainty . . . if you're ready to risk taking your career to a level you might previously have thought impossible.

I'm about to tell you about a project I've been involved with for a year, a project that now has the ability to turn your personal fitness training avocation into a true profession, complete with security, income, and guaranteed growth. This is not hype, you won't find any over-the-top promises, and every claim I make is backed by evidence. Replicable evidence.

I'm thankful that through lots of trial and error, a willingness to fall on my face and get back up again and again, and sheer determination, I've learned to earn a respectable living as a personal fitness trainer, and I'm disheartened by seeing so many well-intentioned trainers falling short of their career aspirations. If you know me at all you know the passion I have, not only for helping people find fitness, but for helping fitness professionals find growth.

Through my seminars and programs I've reached over 100,000 fitness professionals worldwide. In 2006 I decided to personally connect with a handful of passionate extraordinary trainers, trainers ready to leap to a higher pinnacle of success. I wanted to know these trainers by name, to witness their growth first hand, and to prove beyond the shadow of a doubt that there are legitimate strategies that serve to help any determined fitness professional find financial security and career longevity.

I sought out trainers who have “the right stuff” but may be lacking in some developmental traits that lead entrepreneurs from desire to prosperity. I’ve proven, with the help of those who committed to invest in my alliances, that the traits can be instilled, strengthened, and optimized for staggering outcomes.

My intention was to create strong alliances where not only can I contribute to everyone’s growth, but where the people associated with each respective alliance learn to coach each other. The group-think was designed to use complementary experiences to find a balance of growth and contribution. It’s a wonderful feeling to know that everyone associated with a project is increasing earnings, increasing confidence, and increasing prosperity as they contribute to bettering the lives of others. It’s the ultimate win-win.

At the end of 2006 I took some time to reflect and I am overjoyed by the success of two primary alliances.

The first is my PEAK roundtable group, and it’s only for a select few. A dozen or so top-achieving fitness professionals meet three times per year in different cities and invest two intensive days in solving each others problems, and helping each other balance growth with an enjoyment of every experience. The sessions get intense, sometimes emotional, and we commit to stick it out, to stay with a challenge until the individual seeking help finds resolve. It’s amazing how dramatic some of the transformations have been . . . not physical transformations, but transformations in mindset. The PEAK roundtable requires an absolute commitment to comfortably step away from your business for 6 days per year and an investment of $3,000 annually. If you feel that you’re at a level of leadership in your area, if you feel that your success level leaves you with few resources for growth advice, if you’re earning a comfortable income but you have specific goals that exceed your present reality, consider the PEAK roundtable. We have only 3 openings and we aren’t in any hurry to fill them. The group thrives on interaction and for the better part of 48 hours three times per year we attack each others challenges with a clear mission . . . betterment, growth and balance. Chemistry is important so we’ll consider anyone qualified who applies, but ultimately a unanimous decision of the group members is a prerequisite to a new member coming on board.

The other alliance has also thrilled me in its simplicity. The Be Better Project doesn’t require travel and it thrives on an electric sense of connection. The process has demonstrated an awesome power to help everyone in the group “be better” next month than this month, “be better” next year than this year, and approach the entirety of their future with a “be better” mindset. I’m excited by the success of the project and it’s inspired me to begin Be Better II (BB#2), the next step in the evolution of personal training betterment. If you have interest in coming on board, this may be your only chance.

This project allows me to get to really know 20 trainers, to help them on an individual and collective level, to serve as a master coach, and to empower them to keep growth consistent and ongoing. I communicate with the group through 16 teleconferences over the course of 8 months, and each teleconference delivers a new powerful perspective, a new opportunity to find growth. For the investment of only $325 per month over the 8-month project, the value is extreme.

I take it as my responsibility to screen the applicants and make certain everyone adds value to the entire package. In short, here are the key benefits of committing to be one of 20 trainers in BB#2:

	You have 20 coaches with one Master Coach
	You get very specific direction as to how to grow and overcome obstacles and challenges
	You learn to turn dreams into reality
	You learn to control motivation in yourself and others
	You master the 3-part Prosperity formula
	You come to understand key elements of mental conditioning that drive you continually forward
	You have 24-7 interactive connectivity through the BeBetterProject website and email / discussion component

The project goes for 8 months. It will begin in March 2007. The trainers in Be Better #1 have achieved exceptional results, have honed their decision making and goal setting skills, and have graduated way beyond mediocrity. BB#2 begins with an even greater strength as some of the BB#1 participants have been invited to participate at a mentor level.

Here’s a secret.

My goals include the establishment of the Be Better Academy in 2008. The 40 trainers who are aligned through these early releases are going to serve as role models for an entirely new breed of professional personal trainers to emulate. I feel a responsibility to raise the bar for our industry, and together with my friends Juan Carlos Santana, Kelli Calabrese, and other proven leaders, to leave a legacy that moves the terrain, that brings fitness to a place where it is revered as a field of practice on an equal par with medicine. The Be Better Academy and the projects leading up to its’ initiation will remain focused toward that end.

If you want to read more, feel free, but if you’re considering registering, here’s my suggestion:

Call Kristen at 561 204-2014 or email her at kristen@philkaplan.com. She can put you in touch with one of the members of my existing alliances so you can solicit real feedback, and she can also schedule a 10-minute telephone chat so you and I can decide together if the alliance is right for you.

Here’s an important note. These projects are NOT for personal trainers who are struggling financially, who live hand to mouth, or who are undecided as to whether or not personal training is the core of their careers. My Personal Training Profits book or my Change Your Mind, Change the World eprogram are wonderful and affordable options for trainers who are still finding their footing, and I've also just released the R.E.S.C.U.E. program for individuals working toward developing careers but feeling the strain of financial pressure.

If you're knocking on the doors of the success you deserve, if you're interested in one of my alliances, and haven't yet acted, allow me to share a bit of insight into what I refer to as The Missing Element:

Betterment by Phil Kaplan

One “Missing Element” prevents most personal trainers from ever finding prosperity!

Betterment
by Phil Kaplan

One “Missing Element”
prevents most personal trainers
from ever finding prosperity!