Delicious
Tasting Shakes?
 It
tastes great? It helped you lose weight once before?
The people on the TV commercials look so happy, fit, and healthy?
For the moment,
put aside taste. If taste were the key, you could jump
on the Three Musketeers Bar diet. There's obviously
more to the puzzle than just taste. I'll also ask you
to put aside the past. If you lost weight in the past,
but it came back, I'd venture to guess you didn't really achieve
your intended goal. And those TV commercial people .
. . if they didn't look happy, fit, and healthy, do you think
they'd be on TV? Do you think the woman with the eating
disorder who drinks Slim Fast for breakfast and doesn't eat
the rest of the day is going to make it to your TV screen?
How about the obese man who's been drinking Slim Fast for
7 years and weighs more than he did when he bought his first
can. Do you think he's up for a TV commercial spot in
the near future?
I'm asking you
to put all of those things aside, just so I can give you one
simple instruction. If you are using or considering
using Slim-Fast or a similar "delicious tasting shake"
for weight loss, all I want you to do is read the ingredients.
Here's what you'll find:
Skim
Milk and Sugar
Hmmm. If
that works to lose weight, maybe the Three Musketeers Bar
diet is not all that far off! Why do people lose weight
using Slim-Fast? Becuase they replace their meals with
it! They stop eating food, except maybe once a day,
dramatically cutting back on calories, and they chug down
a shake so they don't get all that hungry.
Sugar.
It might very well be the #1 culprit in America's obesity
problem. If every day for breakfast you chug down some
sugar, you are immediately altering your blood sugar and affecting
the balance of fat release/storage hormones. You don't
eat, so you do lose weight, but the weight you lose will in
all likelihood be primarily composed of water and muscle.
If you read the section on Calorie
Deprivation, you understand the futility of water and
muscle loss. Sure, you can add vitamins and minerals
to Skim-Milk and water to prevent people from suffering nutrient
deficiencies, and you can lead them to believe that the "sugar
rush" is energy and the weight loss is meaningful, but
in the long run, if you sell a skim milk and sugar product
as a weight loss aid, you're guaranteeing failure. Hmmm.
Wait a minute. If customers will blame themselves for
their residual weight gain, they'll no doubt come back and
buy your skim milk and sugar again. And again.
And again.
'Nuff said.
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